Adidas, Uniqlo and Calvin Klein ads in UK banned over ‘recycled’ clothing claims

UK regulator has increased its scrutiny of fashion retailers over potentially misleading environmental statements

Ads for Calvin Klein, Adidas and Uniqlo promoting “recycled” clothing and shoes have been banned by the UK watchdog after the advertisers were unable to prove their green claims.

Each of the fashion companies ran paid-for Google ads, with Adidas promoting “recycled running shoes”, Calvin Klein “recycled” tops for women, and Uniqlo advertised fleece coats and jackets made from “recycled materials”.