‘Build a narrative and fight back’: Mandelson draws on own advice for crisis management

Ex-US ambassador’s media strategy looks set to be ‘attack as best form of defence’, PR consultants suggest

For those seeking to understand Peter Mandelson’s media strategy as he navigates the greatest crisis of a crisis-strewn life, the latest instalment of the Jeffrey Epstein files may offer a steer.

“You and your lawyers must start setting down the irrefutable facts, build a narrative and fight back,” Mandelson advised the disgraced financier in May 2011, according to the emails released by the US Department of Justice.