Burberry boss could earn up to £12.2m under new bonus scheme

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Joshua Schulman – hired to help revive brand – was paid £4m in year to March, including bonus and relocation support

The boss of Burberry could earn up to £12.2m after the luxury British brand introduced a new bonus scheme.

Joshua Schulman, a former chief executive of the US fashion brand Coach who was hired in July 2024 to help revive Burberry, was paid £4m in the year to March, up from £2.5m for his first nine months in the job.

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