Consumer watchdog concerned by rise of per-item prices at Australian supermarkets

Gina Cass-Gottlieb says one of the regulator’s main priorities is to ensure price claims are ‘clear and truthful’

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The head of Australia’s consumer regulator says she is concerned by the growing practice of major supermarkets charging customers for fresh produce by item, rather than by weight, leaving some shoppers confused and shortchanged.

Guardian Australia has recently reported several examples of price discrepancies by supermarkets charging fruit and vegetables per item.