Designers should not fear being replaced by AI, industry leaders say

Firms are more likely to use technology as ‘the intern in the office’ than as a replacement for skilled staff

Professional designers should not feel “threatened” by the rapid growth of generative AI, according to business leaders, despite fears over job losses in the sector.

With design and film production companies and manufacturers all adopting AI at an accelerating pace, industry bodies said the technology would be used to enhance the work of designers rather than replace them.