‘Misogyny with a marketing budget’: UK AI firm accused of sexist advert

Narwhal Labs ad for ‘AI employee’ contains strapline: ‘She outworks everyone. And she’ll never ask for a raise’

A British AI company that recently secured millions of pounds of investment has been accused of running a misogynistic and sexist advertising campaign.

The Advertising Standards Authority (ASA) has received at least seven complaints about the campaign by Narwhal Labs, which includes an advert depicting a woman next to the strapline: “She outworks everyone. And she’ll never ask for a raise.”